During the last years we have been witnesses and participants (or victims)
of the increasing technological developments in different areas. We passed from
the days when the computers were exclusive used by big corporations to the
point where they were an essential home device in every household and later on to
be considered a personal use device. The continuous development of such advancements
made the technology more accessible to most of the people. This accessibility helped
to satisfied the basic need of the people of being communicated in a different
way than we were used to; this and also created opportunities for new business models
to appear on this Internet era.
Nowadays one of the most popular topics between
the Marketers has been how to use the new communications tools to get closer to
the customers and also in a more interactive way. As mentioned in the previous
blog, everyday there are new gurus that assure they have the key to help business
to take the most from the Social Media and the e-business, using these tools
not only to reach more customers but also to get insight information that could
be valuable for the companies
In parallel to the IT technology some other areas have
done meaningful developments that have shape our present, which is the case of
the medical advancements. During the 20th century made possible to
gain 30 years in life expectancy, which together with the higher birth rates in
the post-Second World War years had resulted in a different new demographic composition.
The expectation is that the aging population will continue to increase in the upcoming
years. The new social structure will have different implications in different
areas such as economic growth, care giving, living arrangements and quality of
life.
Under the above scenario new challenges will arise for
companies looking for attracting and retaining more customers. It looks like
most of the companies are focusing their efforts in new technologies and
emerging channels to reach their customers. However they need to pay attention
to include the growing senior segment in their strategies and not underestimate
their value as consumers.
Based on the above information I would like to go
deeper on the senior market segment and answer some of the following questions
- Is there only a senior segment with similar necessities and tastes? Or are there many different senior segments with different characteristics?
- How is the senior segment attitude toward technology and Internet usage?
- Are the Internet marketing efforts suitable for this market?
- What are the needs for the senior people and how they look for ways to satisfy these needs?
- What are the best ways to get Senior Consumer Insights?
In order to define the scope of this research I would
like to focus in the post-retirement life of American senior people. I would
like to focus especially in senior retired people looking for re-start their
lives abroad and try to understand what make them look for the expatriate
adventure in this stage. Also I would like to find out what are the most common
difficulties they face after taking their decision and starting their new lives
abroad.
Jorge - First, on the blog, it is a bit short and the opening paragraph or two do not come across as strongly connected to your topic. Also, did you not find an article related to the topic? That was supposed to be including in this blog post. Having said all of that, I I like the idea of your paper topic. This is certainly an interesting group and it will be good to see what your analysis tells us. The main question I have is exactly how you'll go about answering those questions - through primary or secondary research? I'm a little worried about your focus on just seniors who choose to live abroad during post-retirement. Given that your topic is technology, why focus only on them? It seems a bit arbitrary, but perhaps it is not. Let me know if you want to chat more along the way.
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